Brief Generator

Blog / Insights Post

Page Basics

Audience

Keywords

Internal Links

Details

Page Basics

Job Purpose *

The business reason this content exists — not what it covers, but what it achieves.

Content Topic *

The subject matter — what the reader will learn or find on this page.

Target URL(optional — AI will suggest a slug if left blank)

Tone

Content TypeBlog / Insights Post

Search Intent Stage

Awareness = reader is learning about the problem · Consideration = evaluating options · Decision = ready to act

Target Conversion Action (optional)

The specific action this content should drive — gives the AI a precise CTA destination.

New page or refreshing an existing one?

Competitor / Reference URLs (optional)

Pages currently ranking for your target keywords. The AI will analyse what they cover and help differentiate this brief against them. Highest-impact input — even 1–2 URLs make a big difference.

Company Info

Interactive (pre-filled)